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Creating the Future of Protein

Why build meat directly from plants?

Beyond Meat
in the News

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"Not long ago, the prospect of infiltrating the meat section was a wild dream for companies working on plan and lab-based meats. In breaking that barrier, Beyond Meat has opened the window for massive disruption of the traditional meat industry."

“A persistent CEO, a meat buyer, and a gamble—how fake meat finally made it to beef aisle”
Chase Purdy,
Date June 20th, 2017

"At Safeway, the burgers will appear in the meat case, an attempt to go directly after traditional beef eaters."

“Bill Gates-Backed Vegan Burgers Hit Mainstream With Safeway Deal”
Craig Giammona,
May 25th, 2017

"A game changer–this is the first veggie burger I’ve ever had that can legitimately be called a 'burger.'"

“We tried the Beyond Burger (and wrote poems about it)”
Rick Polito,
August 29, 2016

"If it looks, cooks, and tastes like a burger, perhaps alt-beef should be sold alongside all the other cuts in your grocer’s meat case."

"The Most Innovative Companies of 2017"
February 13, 2017

"Beyond Meat spent more than seven years developing its patty, the Beyond Burger. and the result is soy-, gluten-, and GMO-free. When it went on sale in one Whole Foods in Colorado this spring, they sold out in an hour." Check out the Video

"The Meatless Burgers Of The Future Have Arrived"
Stephani M. Lee,
July 29, 2016

"The company's Beyond Burger even bleeds like real meat (though in this case the red substance is actually beet juice). The Beyond Burger is entirely plant-based, but is sold in the meat section of the grocery store"

“Why Do People Want Veggie Burgers That Bleed?”
Virginia Chamlee,
July 25, 2016

"I think the Beyond Burger has a solid chance of converting dedicated carnivores. It even sizzled and smelled like a real burger while it cooked."

“Plant Burgers Are Coming To A Fast Food Restaurant Near You”
Emily Price,
July 29, 2016

"Beyond Meat’s ability to replicate meaty layers out of plant matter is among the company’s greatest trade secrets — what puts it in a different category, perhaps, than the long line of faux meats that have come before."

“A meatless burger that bleeds vegetable juices just debuted at Whole Foods”
Ben Guarino,
May 24, 2016

"The juicy patty sizzles, it turns from red to brown on the grill, and it crumbles in your mouth, just like the real thing."

"Beyond Meat's burger drips canola oil not blood"
Cristina Alesci and Ahiza Garcia,
May 22, 2016

"For those looking for a better meatless solution at home, the most innovative work is coming from Beyond Meat"

“The Golden Age of the Veggie Burger”
Laura Leebove,
July 30, 2015

"A revolution is unfolding in the food world, resulting in the first alternatives to meat that taste like the real thing."

“The (Fake) Meat Revolution”
Nicholas Kristof,
September 19, 2015

“Beyond Meat closes in on the perfect fake chicken, turns heads, tastebuds”

“The Bill Gates-backed company that’s reinventing meat”
Marc Gunther,
October 3, 2013

“It’s more like meat than anything I’ve ever seen that wasn’t meat”

“Tastes Like Chicken”
Alton Brown,
September 17, 2013

“Fooled me badly in a blind tasting”

“A Chicken Without Guilt”
Mark Bittman,
March 9, 2012

“. it really does taste like chicken”

“Would You Eat "Meatless" Meat?”
Craig Melvin,
April 25, 2014